Photo vs Illustration Book Covers: Which Actually Sells?

Photo vs. Illustration for Book Covers

The marketing team was split. One half swore by gritty photo-stock; the other wanted a custom illustration to “feel premium.” We mocked up both, shrank them to 120px, and watched the click data roll in. This is the real tradeoff in photo vs illustration book covers – and how to choose without guesswork. What Photo-Stock … Read more

Script Fonts on Book Covers: Charming or Conversion Killer?

Book Shelves in a Library

The author loved the script. Loops like ribbon, sparkles on the descenders – pure charm. Then we shrank the mock to 120px and the title turned into frosting. This is the truth about script fonts on book covers: when they sing, and when they sink your clicks. When Script Fonts Work (and Why) When Script … Read more