1. The cover design of your finished book should speak to potential readers.
Book cover design is one of the most important marketing tools you need to use correctly. The old adage “don’t judge a book by its cover” sounds good in theory, but the reality is that your first impression as an author depends largely on your book’s cover. And this leads us to the second reason to hire a professional book cover designer.
2. A first impression that is hard to forget
In recent times, people’s attention span has decreased dramatically. It takes less than 2 seconds to make a buy or ditch decision. A good book cover designer will make sure that your cover design will grab the attention of your potential customers and compel them to act.
3. Address your target audience
Each genre has certain design elements that are unique to it.
A good book cover design should reflect your writing philosophy and connect with the opinions of potential readers. Choosing the right imagery, color palette, and fonts sends tips to your target audience.
A good book cover design should reflect your writing philosophy
Also, there’s nothing wrong with not knowing how to use design elements to reach the right audience. It all comes with experience. This is why professional designers reflect their knowledge of the market when designing covers.
You gather feedback to see what readers respond to the most, what disgusts them, and what catches their attention right away. It’s hard work, but it’s worth it in the end.
Trust us: It takes time for readers to achieve that level of proficiency in seeing through book cover designs.
Last but not least, professional book cover design involves a team that examines book covers before passing them on to authors.
4. A professional Cover Designer Will Capture the point of your Book
Maybe you’ve heard this before. Professional book cover design should never reveal too much. Instead, it should focus on creating a feeling by briefly introducing some details of the story, setting, and tone.
This is the promise of all design elements: colors, fonts, and images.
5. Professional Typography
Have you ever cringed at the fonts used on book covers? Heck, no one wants that.
Believe it or not, one of the most common mistakes is choosing the wrong font. Typography is an essential element of book cover design. If you settle for weird fonts, you might end up with a book cover that looks cheap and unprofessional. Unless you have a background in design or calligraphy, fonts can be your worst nightmare.
First, there are at least 500,000 fonts out there. Half a million! Therefore, choosing a font that suits your book cover design can be a daunting task.
Many designers also make some modifications to the font to make it look different. To make matters worse, you might want to have a typography-focused book cover with a typography focus. Professional designers create this type of art using custom or illustrated fonts and they look absolutely stunning.